The provinces, autonomous regions, municipalities directly under the central government, ministries under the state council, directly affiliated institutions:
Tourism is a comprehensive industry in China's economic and social development, is an important part of national economy and modern service industry. To promote the investment and consumption of tourism through reform and innovation, is of great significance to promote the development of modern service industry, increase the employment and income, improve the quality of people's life. In order to further promote tourism investment and consumption, agreed to by the state council, now put forward the following opinions:
1. Proceed tourism infrastructure upgrade plan, improve the tourism consumption environment (1). Promote the building of tourism toilets. To encourage business built toilet, business raise toilet, business manager toilet, to spend three years to the build, rebuild 57000 tourism toilets, perfect fluctuation water facilities, waste disposal. By 2017 the country along the scenic spots, tourist traffic, tourist center of tourism toilets all achieved abundant, clean and free and management effectively.
（2）.Perfect the urban tourism consulting center and distribution center. All regions should take according to actual needs, construct tourism information center, in 3A and higher level scenic spots, hot rural tourism and airport, station, wharf, etc. Encourage to rely on urban comprehensive passenger transport hub and road passenger transport site to construct reasonable layout, fully functional tourist hub. Before Year 2020, achieve the realization of complete coverage of travel tourism consulting services of the key scenic spots, tourist city, tourist line.
(3). Strengthen the construction of connecting scenic roads and parking lots. Increase investment, accelerate the city and state roads, provincial roads to A-level scenic road construction. Strengthen the construction of transportation between cities and scenic spots and transport organization, speed up to implement the seamless docking from the airport, station, wharf to major scenic highway traffic. Intensify the building of the scenic area and rural parking space tourist spots. (4). Strengthen the construction of the Midwest tourism regional airports. Around the national key tourist route and concentrated destitute areas, support conditional place new or renovated a batch feeder airports according to the actual demand, increase to the main tourist cities. Give full play to market forces, encourage enterprises to develop low cost airlines and domestic tourist charter flights business.
(5). Strive to improve tourism consumption soft environment. Establish and improve the tourism product and service quality standard, standardized tourism management service behavior, improve management services of hotels, scenic spots and travel agencies. Vigorously regulate tourism market order, crack down on tourism market ills such as false advertising, price fraud, cheating, malignant competition by ultra-low prices, illegal "one-day tour", further implement tourist uncivilized behavior record system. Improve the tourism complaint handling and service quality supervision mechanism, improve the tourism market participator exit mechanism. Deepen reform of the scenic spot ticket prices and perfect price adjustment mechanism, regulate the behavior of prices. Vigorously carry forward the civilized tour fashion, actively develop tourism volunteers public service, improve tourists’ quality for civilized tourism. Second, the implementation of tourism investment promotion plan, developing new tourism consumer market (6)Accelerate the construction of self-driving car camp.Enacting self-drive rv camp construction planning and self-drive camp construction standards, clear camp accommodation registration, security assistance, such as policy, support for ethnic minority areas and along the silk road, the Yangtze river economic belt key tourist areas such as construction of self-drive rv camp.By 2020, encourage guide social capital construction self-drive rv camp 1000 or so. (7)Promote the development of cruise tourism industry.Support a large domestic cruise r&d, design, construction and supporting system, encourage conditional research and development of domestic shipbuilding enterprises manufacturing large and medium-sized passenger liner.In accordance with the "national coastal cruise port layout planning", further optimize the cruise port layout, formed by the cruise home port, port, access port of rational layout of the cruise port system, promoting the construction of pier and orderly.Support qualified enterprises to set up bonded warehouses.Built in 2020, the national ten cruise port. (8)To develop yacht tourism mass consumer market.To develop yacht tourism development guidance, is planning to gradually open coast and waters.Push the yacht berths construction of infrastructure such as, cleaning the simplify formalities for examination and approval of the yacht, lower barriers to entry and sailing yacht registration, travel, berthing, the overall cost of maintenance, attract social capital;Encourage the development of suitable for mass consumption level of small and medium-sized yacht;Encourage with region of sea area, water resources according to the actual situation to develop yacht dock construction planning.By 2017, the country with a number of marinas and yacht berths, initially formed yacht leisure travel network connectivity, cultivating form yacht mass consumer market. (9)To develop special tourism town.Promote the construction of new urbanization and modern organic combination of tourism industry development, to build a batch of 2020 set sightseeing, leisure, vacation, health, shopping, and other functions in one of the national special tourism towns and characteristics of landscape tourist town. (10)To develop leisure tourism products.Encourage social capital to develop hot spring, skiing, littoral, island, mountain, keeping in good health and leisure tourism products.Mainly relying on the existing tourist facilities and tourism resources, construction of a batch of high level products and meet the demand of diverse leisure vacation resort in the national holiday.Accelerate the city leisure belt construction, encourage the development of city leisure blocks, city green way, bicycle park, slow system, expand the urban leisure space.Support the development of the key scenic spots and tourist city actively tourism performing arts programs, promote the development and standardization of the theme park.Relying on the rail network, development and construction along the railway tourism products. (11)To develop the tourism of the equipment manufacturing industry.Equipment into the tourism industry development planning, establish perfect safety technical standard system.Encourage the development of the cruise yacht, large boats, RVS, a small plane of tourism, scenic cable car, large amusement facilities, etc. The equipment manufacturing industry of tourism.Foster the leisure of with independent brands, mountain climbing, skiing, diving, camping, adventure and other kinds of outdoor products.Support domestic enterprises having conditions of merger and acquisition of advanced foreign tourism equipment manufacturing companies or joint venture cooperation.Encourage enterprises to research and develop the travel and equipment independent innovation, according to the regulation enjoys the state shall encourage scientific and technological innovation policy. (12)Actively develop "Internet + tourism".Actively promote online travel enterprise development platform, integration of upstream and downstream and parallel enterprise resources, elements and technology, form a new ecological tourism circle, to promote the Internet + travel across the industry integration.Studies on Internet financial support conditional tourism enterprises, build online travel companies third-party payment platform, broaden the mobile payment application in the popularity of tourism industry, promote the chartered duty refund for consumption abroad.To strengthen cooperation with Internet companies, financial companies, issue the system national travel card, to carry out the legal preferential policies, implement preferential discount merchants.Relaxing vacation rentals, travel network shopping online, online travel car rental platform and other new forms of entry permit and business license system.By 2020, more than the national 4 a grade scenic spot and wisdom rural tourism pilot unit to realize free wi-fi (wlan), intelligent guide, electronic interpretation, online booking and complete coverage of information push, and other functions, in the national scenic area and the wisdom to build 1 m wisdom tourism country.
Third, the tourism consumption promoting plan, foster new consumption hot spots (13)Abundant characteristic tourist commodities.Promoting tourism commodity public entrepreneurship, innovation, encourage the market main body development of distinctive souvenirs, rich tourism commodity type, enhance appeal to tourists.Cultivate a batch of leading enterprises in the development, production, sales of tourist commodities, increase the promotion of old products, national tourism commodities.To speed up the implementation of China's tourism commodity brand engineering, the Chinese characteristic tourist commodities series.Encourage quality characteristic tourist commodities to main ports, airports, terminals and other tourist shopping district and city shopping malls supermarkets, support online tourism commodity sales.Moderate additional port customs duty-free shops. (14)Actively develop elderly tourism.To speed up the national senior tourism development plan for implementation, standardize the elderly tourism services, encourage the development of multi-level and diversified elderly tourist products.Around to increase support for rural old-age tourism projects, vigorously promote the development of rural old-age tourism, encourage private capital to the use of land collectively owned by peasants hold nonprofit rural endowment institutions.To do a good job of long-distance medical expenses of insurance of primary medical treatment and settlement.Encourage further perfect the commercial insurance for the elderly tourism product development. (15)Support the development of the studies to travel.The studies to travel into the students' comprehensive quality education.Support the construction of a number of studies travel base, encourage all rely on natural and cultural heritage resources, red tourism scenic spots, large public facilities, well-known universities, research institutions, industrial and mining enterprises, large farms conduct studies travel activities.Establish and improve the studies travel security mechanism.Travel agencies and studies travel place should be in the content design, guiding equipment, safety facilities and protection, and so on combining with the characteristics of young students, able to swim.Strengthening international communication studies travel, standardize and guide students to conduct studies travel activities. (16)Positive development of traditional Chinese medicine health tourism.To introduce a number of traditional Chinese medicine culture as the theme, focus medical rehabilitation therapy, health care, cultural experience in the integration of traditional Chinese medicine health tourism product demonstration.In the conditional place construction of traditional Chinese medicine health tourism industry demonstration zone, promote industry of traditional Chinese medicine combined with tourism market depth, in business mode innovation, mechanism reform, cluster development leading to try first.Specification of Chinese medicine health tourism market, strengthen the industry standards and quality supervision.Expand health travel overseas promotion of traditional Chinese medicine, TCM health tourism international exchanges and cooperation, make the traditional culture of traditional Chinese medicine by tourism in the world.
Fourth, the rural tourism promotion plan, develop tourism consumption space (17)Adhere to the rural tourism personalization, characteristic development direction.Character of local resources and ecological environment advantages, highlight the ecological characteristic of country life and dig deeper into rural culture connotation, development and construction forms, characteristic, personality prominent rural tourism products, festival activities held with local characteristics.Notice to protect ethnic village, old village, old town, the construction of a batch of historical, geographical and ethnic characteristics of landscape tourist town, let visitors see scenery, remember his homesickness, have to live in the countryside. (18)Improve the leisure agriculture and rural tourism facilities.We will focus on developing leisure agriculture and rural tourism features village roads, electricity, water, toilet, parking lot, trash, sewage treatment facilities, information network and other infrastructure and public service facilities, strengthening the construction of related tourism and leisure facilities.Built more than 6000 to 2020, the national rural tourism, the entire villiage formed more than 100000 leisure agriculture and rural tourism village, 300 rural, rural tourism year tourists more than 2 billion people, 50 million people benefit farmers. (19)For millions of rural tourism in action.By strengthening policy guidance and professional training, guidance and support in three years millions of returning migrant workers and college graduates, professional and technical personnel, etc. By developing rural tourism to realize their own businesses.Encourage cultural and art, technology professionals play a professional advantage and industry influence, in the conditional countryside to start a business.By 2017, a batch of rural tourism in the national construction demonstration base, forming a batch of high level culture art village tourism business employment. (20)Vigorously promote rural tourism poverty alleviation.Increase the planning of rural tourism poverty alleviation ChongDian Village guiding, professional training, promotion, organization to carry out rural tourism planning aiding the poor public welfare activities, to document tent card is funding support, implementation of the whole village pays special attention to the 560 document in 2015 tent card is funding pilot rural tourism poverty alleviation work.By 2020, the national each year through rural tourism to drive 2 million rural poverty population out of poverty to get rich;Support 6000 tourist poverty alleviation ChongDian Village to develop rural tourism, implement each ChongDian Village rural tourism year operating income of 1 million yuan.
Fifth, optimizing the holiday schedule, stimulating tourism consumption demand (21)We will paid vacation system for employees.The people's governments at various levels to implement the worker paid vacation system included in the agenda, paid vacation system implementation details or implementation plan, and carry out. (22)Encourage the peak holiday.Under the precondition of stable both of a unified national holidays, units and enterprises can according to their own actual situation, will be paid vacation in combination with local traditional festival, the local characteristics, peak holiday arrangements. (23)Encourage flexible schedule.And units where conditions according to the actual situation, in accordance with the tuning of the summer schedule, on Friday afternoon with the combination of the weekend leisure vacation for the worker to create favorable conditions.
Sixth, intensify reform and innovation, and promote the tourism investment consumption continues to grow (24)Strong support from the government.Conform to the conditions of the area to speed up the implementation of overseas tourists shopping departure tax rebate policy.To set up the China council for the promotion of the tourism industry fund, encourage conditional place to set up the tourism industry to promote government funds.Support social capital by the government and the enterprise cooperation (PPP) model investment, tourism project construction and operation.The people's governments at various levels should strengthen the national key scenic spots, "One Belt And One Road" and the Yangtze river economic belt and other key tourist routes, concentrated and destitute areas of ecological tourism development rural tourism poverty alleviation village tourism infrastructure and public service facilities such as the support.Let the rich and colorful tourist masses life, boost economic development. (25)The implementation of differentiation using sea island tourism land policy.For key projects for investment big, good prospects for development tourism, should arrange priority, priority to carry out the land and reclamation plan index.New construction land index giving priority to the Midwest, support the Midwest use of barren hills, slope, wasteland, dump, abandoned mines, rocky desertification land development tourism projects.On offshore tourism entertainment, such as bathing water space development priority protection. (26)Develop tourism enterprises financing channels.Support eligible listed tourism enterprises, encourage financial institutions in accordance with the principle of risk control, business sustainable increase credit support for tourism enterprises.Actively developing tourism investment project asset securitization products, to promote tourism project construction of property rights and management rights trading platform.Actively guide good earnings, high brand awareness of tourism enterprises to explore through relevant, right against the transferor (mass) and financing way financing, etc.Encourage tourism equipment export, increase credit support for large travel and equipment exports.
General Office of the State Council August 4th, 2015 |
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